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TikTok’s New Creator Ad Tools, YouTube’s Longform Revival, and a Killer Hook for Retention
Fresh trends, sharp strategies, and creator-first tools you can use to stay ahead this week.
2 hrs ago • 
Alex Darke
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Creative Economist
Creative Economist
TikTok’s New Creator Ad Tools, YouTube’s Longform Revival, and a Killer Hook for Retention

July 2025

Instagram’s New Revenue Push, AI-Driven Editing, and a Creator Playbook from 0 → 100K
Actionable insights and sharp takes on the moves, tools, and trends shaping the creator economy this week.
Jul 29 • 
Alex Darke
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Creative Economist
Creative Economist
Instagram’s New Revenue Push, AI-Driven Editing, and a Creator Playbook from 0 → 100K
The YouTube Shorts Engine: A Plug-and-Play System for Explosive Growth
A swipeable storytelling formula designed to hook attention, boost retention, and build binge-worthy shortform content.
Jul 25 • 
Alex Darke
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Creative Economist
Creative Economist
The YouTube Shorts Engine: A Plug-and-Play System for Explosive Growth
TikTok's New Algorithm Shift, MrBeast's Creator Fund Move, and a Format Built to Go Viral
Your weekly intel drop on the creator economy - decoded, dissected, and weaponized for growth.
Jul 25 • 
Alex Darke
1

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Creative Economist
Creative Economist
TikTok's New Algorithm Shift, MrBeast's Creator Fund Move, and a Format Built to Go Viral
© 2025 Alex Darke
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