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Why Background Noise Might Be the Secret Weapon in Your Next Video
How subtle sound design - not just music or dialogue - can transform your shortform content into something unforgettable.
Sep 26
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Alex Darke
11
2
TikTok’s “Search Ads Toggle,” YouTube’s Podcast Push, and a Format That Wins Scroll Wars
TikTok’s sneaky new ad switch, YouTube’s bet on podcasts, and a battle-tested format that stops the scroll cold.
Sep 23
•
Alex Darke
The 70/110 Dilemma: Should You Be Everywhere or Dominate One Platform?
A creator’s dilemma: chase every platform at once, or go all-in on one until it breaks wide open?
Sep 10
•
Alex Darke
2
Instagram’s AI Captions, YouTube’s Shorts-to-Longform Boost, and a Format That Drives Shares
AI captions, Shorts-to-longform funnels, and a swipe-worthy format - plus a big storytelling panel announcement.
Sep 9
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Alex Darke
LinkedIn’s New Video Push, TikTok’s Music Licensing Win, and a Format to Spark Conversation
LinkedIn’s video push, TikTok’s music revival, and a conversation-sparking format you can steal this week.
Sep 5
•
Alex Darke
YouTube’s AI Dubbing, TikTok’s Shopping Surge, and a Format That Drives Clicks
AI dubbing, TikTok commerce, and a scroll-stopping carousel format creators can put to work right now.
Sep 4
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Alex Darke
1
The Upside Down Carousel: A LinkedIn Format That Stops Scrollers Cold
A contrarian LinkedIn carousel format that flips the script, hooks attention, and drives more engagement than the traditional setup → payoff flow.
Sep 2
•
Alex Darke
August 2025
Google’s AI Video Avatars & Adobe’s Gemini Flash 2.5 - What Creators Need to Know This Week
Fresh off the press: AI avatars, Adobe’s Gemini Flash 2.5, and new tools that could change how creators script, shoot, and soundtrack content this week.
Aug 28
•
Alex Darke
TikTok’s New Search Power, Instagram Notes for Creators, and a Bingeable Format You Need
Search shifts, micro-content experiments, and a bingeable format you can steal this week.
Aug 26
•
Alex Darke
1
1
The Inverted Reveal: A Storytelling Hack That Glues Viewers to Your Content
A nonlinear storytelling trick that hooks viewers instantly and keeps them watching until the very last second.
Aug 22
•
Alex Darke
2
TikTok’s New Creator Ad Tools, YouTube’s Longform Revival, and a Killer Hook for Retention
Fresh trends, sharp strategies, and creator-first tools you can use to stay ahead this week.
Aug 18
•
Alex Darke
1
July 2025
Instagram’s New Revenue Push, AI-Driven Editing, and a Creator Playbook from 0 → 100K
Actionable insights and sharp takes on the moves, tools, and trends shaping the creator economy this week.
Jul 29
•
Alex Darke
1
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