Welcome to the Creative Economist
This isn’t just a newsletter. It’s a creative war room disguised as an email list. Run by me - Alex Darke, filmmaker, content strategist, and recovering perfectionist - this space is where we dismantle outdated ideas about content, rebuild from story-first principles, and give creators the tactical edge to grow, monetize, and stay inspired.
If you’re into filmmaking, social media, audience building, or just want to make things that actually move people (and maybe make money too), you’re in the right place.
What you’ll get:
Behind-the-scenes breakdowns of how we build businesses around stories
Actionable strategies for short-form, long-form, and everything-in-between-form content
Lead magnet ideas that don’t suck
Battle-tested templates to grow your audience and revenue
The occasional hot take about leather pants (yes, really)
Why I do this:
I founded Momentous, where we help creators and brands turn ideas into movements - using story, platform psychology, and yes, some spicy editing.
This newsletter is where I experiment in public. Share frameworks. Tell filmmaking war stories. And occasionally roast my past self for trying to learn marketing by watching YouTube videos at 2am.
Why subscribe?
Because I don’t gatekeep. And because the people who do gatekeep... usually don’t know what they’re doing.
Plus, you’ll get full access to the archives, new drops straight to your inbox, and early experiments before they hit anywhere else.
Join the crew.
This is a community of builders, storytellers, and quietly ambitious people who know content is the new distribution. Come for the tactics. Stay for the chaos.
