LinkedIn’s New Video Push, TikTok’s Music Licensing Win, and a Format to Spark Conversation
LinkedIn’s video push, TikTok’s music revival, and a conversation-sparking format you can steal this week.
Welcome to The Briefing - your weekly field guide to the creator economy, minus the noise.
📊 TREND WATCH
LinkedIn Goes Hard on Native Video
LinkedIn has quietly started prioritizing native video uploads in the feed. Early analytics show higher reach for videos posted directly to LinkedIn compared to YouTube or external links.
Why it matters:
LinkedIn is evolving from a “resume site” into a true creator platform.
Native uploads keep users on-platform, so LinkedIn rewards it.
B2B creators and educators now have a major window for visibility.
Takeaway: If you’re cross-posting from YouTube or TikTok, upload natively instead of linking. LinkedIn wants to keep viewers inside its walls.
⚡ CREATOR MOVES
TikTok Signs Major Music Licensing Deal
After months of label disputes, TikTok has secured agreements with multiple publishers, restoring popular tracks to the platform. Music-driven creators are celebrating.
Translation: TikTok understands that sound is oxygen for its content ecosystem. Losing it was suffocating engagement - getting it back is a strategic lifeline.
Action Step: If you’ve been holding back music-driven formats, now’s the time to bring them back into your rotation.
💡 FORMAT OF THE WEEK
The Hot Take Prompt
Structure:
Open with a contrarian opinion.
“The best creators aren’t original - they’re strategic copycats.”
Back it up with data or example.
Point to a creator who mastered remixing.
Invite debate.
“Agree? Disagree? Drop your take.”
Why it works:
Polarizing opinions spark comments.
Algorithms love conversations that extend dwell time.
You establish authority by defending a bold stance.
🛠 TOOL SPOTLIGHT
Runway Gen-3 Alpha - The newest generative video model, producing realistic motion and cinematic quality clips from text prompts. A massive leap for AI-assisted storytelling.
📬 QUICK HITS
Instagram testing collaborative Reels drafts for co-creators.
YouTube piloting AI chaptering for longform uploads.
Patreon adding discount codes for paid subs to reward loyalty.
Next Up:
Thursday’s AI Edge will dive into Nano Banana and the newest ways creators are using Runway and Pika Labs to prototype video ideas before shooting.
Stay sharp,
Alex