The “Do This, Not That” Split Format: A Shortcut to High-Performing Content
Why showing the wrong way (and then the right way) makes your videos instantly more valuable.
Welcome to this week’s The Blueprint - your plug-and-play system for creating content that actually works. Let’s get right to it.
The Problem With Advice Posts
Most creators just tell you what to do. But when you don’t know why your current approach isn’t working, that advice often falls flat.
That’s why the “Do This, Not That” Split Format is so powerful. It teaches by contrast. You see the mistake first, then the fix. Instant clarity.
⚡ How It Works
Show the Wrong Way (Relatable Fail):
“Here’s a hook you’ve probably used: ‘Today I want to talk about…’”
Show the Right Way (Simple Upgrade):
“Instead, try this: ‘Stop wasting money on ads that don’t work. Here’s why…’”
Repeat: Cycle through 2-3 examples per video for maximum impact.
📸 Practical Tips
Use on-screen labels: ❌ vs ✅ so viewers instantly get the contrast.
Keep the “bad” version exaggerated but believable - it should sting a little.
Deliver the “good” version with energy, so the improvement feels obvious and exciting.
🛠 Tool Spotlight
MotionVFX Templates for DaVinci Resolve - If you are like me and want to use DaVinci Resolve more, but have so many tools in Premiere that make it so easy and fast to create content - check out MotionVFX.
Instead of building every split-screen or overlay from scratch, MotionVFX gives you drag-and-drop templates that look slick, modern, and more cinematic than most options out there.
It saves time while making your edits feel like they were done in a Hollywood studio - without you having to reinvent the wheel or hop into After Effects. Check them out.
(This is not an affiliate promotion, btw, I am literally just addicted to these presets. They are that good.)
📈 Why It Matters
The best-performing content doesn’t just tell people what works - it shows them what they’re doing wrong and how to fix it. That contrast creates “aha” moments, and those moments are what get saved, shared, and remembered.
Stay strategic,
Alex