The 70/110 Dilemma: Should You Be Everywhere or Dominate One Platform?

A creator’s dilemma: chase every platform at once, or go all-in on one until it breaks wide open?

Welcome to The Wildcard - the storytelling corner of Creative Economist, where we step away from formulas and talk about the messier questions creators actually face.

Here’s a question I posed recently on LinkedIn that got people talking: 👇

Is it better to be everywhere (TikTok, YouTube, LinkedIn, IG) at 70% effort — or dominate one platform at 110%?

On paper, both sound smart. In practice, both can be brutal.

Here’s what the responses looked like:

💡Takeaway: Go 110% on one platform until you hit monetization. That cash lets you outsource and expand. He’s literally seen creators leave hundreds of thousands of dollars in ignored sponsorship emails because they were too busy cranking out content. (Wild.)

💡Takeaway: Forget the platforms for a second. The real play is maximizing storytelling and understanding your audience. Platforms change — humans don’t.

💡Takeaway: If you truly own one platform, you’ll end up on the others anyway. Repurposing + reposting culture makes sure of it.

💡Takeaway: Focus on one, but use adjacent channels strategically. Think: YouTube clips feeding LinkedIn reach.

💡Takeaway: The “residual posting” strategy. Dominate one, but trickle the same content across similar channels (Reels, Shorts, TikTok) because they’re basically siblings.

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🤔 So what’s my take?

Trying to “be everywhere” is exhausting. And the key to longevity as a creator is avoiding burnout at all costs.

If scaling back and focusing on one platform is what keeps you fulfilled, do that. Because you can always expand later - but you can’t scale if you quit.

Here’s the part we don’t talk about enough: sustainability is the ultimate growth hack.

70% on four platforms might sound strategic. But 0% because you burned out? That’s the least strategic move of all.

💬 What about you? Do you think creators should dominate one platform first, or spread their bets across many?

Stay bold, stay sustainable.

Alex